INTERACT WITH YOUR CUSTOMERS
We will help you use social media to find
new ways to engage your customers
Increasing Visitors To Your Website
Websites such as Facebook and Twitter have revolutionised how people communicate and how they use the web. Facebook has now overtaken Google as the most popular website in the world, and over half of British internet users have Facebook accounts. This adds up to a massive potential market. Creating a page or group on Facebook will allow people to add it to their ‘likes’, each time they do this it is broadcast to their friends, effectively endorsing and promoting your company or product. You are also able to use it as a tool to keep your ‘fans’ updated on your latest news or to contact them directly.
Twitter is another popular tool for providing web users up to date news. Twitter users can post a short message that is shown to all of their followers, this could be announcing a special offer or a new product. If your tweet is particularly useful or offers a great deal your followers may copy (‘retweet’) your message sending it to all their followers. Due to the real time nature of Twitter some businesses are finding it incredibly useful. Estate Agents, for example, are adding new properties to their Twitter feeds so their followers can see it straight away, sometimes before they even get back to the office!
Creating a blog is a great way to keep users up to date with your latest news, a new product, a trade show you’ll be attending or a new development in your field of business. By regularly adding new content to your website, especially if it includes information that customers will find useful, you will increase return traffic to your site. Visitors are also able to subscribe to your blog using RSS so that the latest articles are delivered directly to their inbox or home page. A blog will also allow you to increase the number of pages, and fill them with relevent keywords to help with Search Engine Optimization. Webbed Feet UK have our own blogging system that allows you to easily add new articles for users of any technical level.
PROMOTE YOUR SITE
Search engine optimisation is just the start, these are just a few ways of promoting your website online:
- Directory Listings
Create customised Facebook pages and groups that match your branding, allowing you to reach existing customers and let them promote your business.
A great way to keep your customers informed of your news while putting across a more personal side of your business.
Add an entirely new dimension to your customer interaction, allow visitors to watch your products in action and see video testimonials.
Keep in touch with your existing customers so they are the first to know about your latest news and offers.
Videos offer a great way to engage your customers, showcase your products and generate traffic. You can embed videos into your site as well as hosting them on a site like YouTube. YouTube itself is one of the most searched websites and its videos are well indexed on Google. A good example of using a video would be a tile shop creating a series of videos on tiling. These videos would be useful to customers but also to a much wider audience, anyone looking for information on how to tile would be able to find these videos and would be exposed to your site. By creating useful videos other sites will be inclined to link to you which helps drive traffic and improve your search engine optimisation.
Creating videos for the web is very easy these days, any reasonable digital camera and some mobile phones will allow you to take short video clips that are high enough quality to use on the web. We can edit your videos together if you need, and we can embed videos in your website as well as creating and branding your own YouTube channel.
Webbed Feet UK can help you collect your visitors details enabling you to send out emails and newsletters to your visitor database. This is a great way to market directly to people who are interested in your products and services. By providing them with great offers or information on new stock you can greatly boost your sales. We have an email system that allows you to manage your contact list, create formatted emails within a template we design for you and will automatically manage people who wish to unsubscribe.
Why use social media?
- Your fans will promote you virally
- Stay in the mid of your customers
- Interact with customers informally
- Improve your visibility and presence across the web
- Become part of a community
- Encourage feedback and customer interaction