The explosion of FaceBook over the last few years has seen many businesses, individuals and charities using the social networking platform as a means of online promotion. There are two main choices for such entities when promoting themselves on FaceBook; a fan page or a group. The two are distinctively different, so it is worth interacting with both on FaceBook so you can see how they differ and which one you believe will be most suitable.

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WordPress has become one of the most popular publishing platforms on the web. From the official Number 10 Downing Street web site to Hip Hop superstar Jay-Z, countless people and organisations now use WordPress to publish their online material.

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In part one of this guide we learnt how to create a simple web page and view it through our favourite browser. If you have not yet read part one it would be worthwhile going back and reading it prior to part two. In this next guide we are going to learn a few more HTML entities, as well learn how to create an external CSS (Cascading Style Sheet) file and reference to it on our page so we can begin to style elements on our web page design.

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A web site content management system (WCMS or CMS) is a platform in which a user can manage the web site documents for a particular web site. This can range from a simple system in which the user can edit the text of a particular web page, all the way through to a large classified web site where each advert possibly requires amending before it is approved and appears on the live web site. Classified web site may allow for image and video uploads.

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Any business which has had a web presence for several years will begin to question whether it is time to rethink the design of their web site. The web moves forward at a blistering pace, as web sites and applications become more user friendly with fresh and simplistic designs. The evolution seems to be taking us towards a state in which web sites feel more like desk top applications, with real time updates, minimal page refreshes, and a greater UI (user interface). So, the management of a web site may phone up their design team and talk about a completely new design for their web site to modernise the look. This may be a flawed approach.

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Small and private bed & breakfasts have felt the pressure of the recession a lot more that other businesses this last year, which is why it is important that they make their presence known on the World Wide Web. Having a web site containing information about the facilities and accommodation you have to offer along with beautiful photos gives potential guests everything they need to know when looking for a place to stay. One of the great advantages of having this information online means it’s available anytime of the day every day. This can be very helpful for people in different time zones that are looking to stay in England.

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The design and organisation of a web site’s navigation is a fundamental aspect in a sites performance and future success. Poor navigation can be a big turn off for most visitors, often leading to them becoming lost in deeply rooted pages, and unable to locate the information they want. Well designed web site navigation will, however, deliver much greater success to the performance of the web site, leading to greater visitors, more page views and a much greater visitor experience.

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