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Web Site Design Blog

Web Designers in Salisbury, Wiltshire, Webbed Feet UK.

Archive for the ‘SEO’ Category

Linking internal pages

Monday, March 1st, 2010

For search engines rankings links are of major importance and therefore are worth serious consideration for any search engine optimisation campaign. Links can act as a voting machine - links from quality web pages to your own web page are essentially declaring a vote of confidence regarding your site and content. It’s not only external links which can help with SEO however, liking to internal web pages within your own web site can be useful for visitors navigation, as well as improving search rankings.

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Create an online community by adding a forum to your web site

Tuesday, January 5th, 2010

Online forums and message boards have been around for nearly as long as the Internet itself. Forums allow users (and sometimes anonymous guests) to post questions in relevant sub forums so people with specific knowledge can answer the question and discuss the issue. Being web based, online forums allow users from across the globe to interact with likeminded members and learn from one another.

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Choosing a domain name for your business web site

Tuesday, December 29th, 2009

The Internet has become an integral part of the world of business. Many people now shop online, choosing to purchase low cost items such as books, CDs and games from web sites such as Amazon.co.uk or Play.com, or higher priced items such as PCs and laptops from the likes of Dell.co.uk. People also turn to the Internet to find local businesses in their area, such as plumbers, mechanics, or dentists. It is therefore becoming increasingly important for businesses to have some form of online presence, and choosing a suitable domain name for your business web site is an important aspect of this.

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SEO: Link Building Pt. 1

Wednesday, December 9th, 2009

Link building is paramount to the success of your website. Of course good content, code, and a well optimized page play a big role in how successful your website will be, but without traffic brought in from building links; your site will be unlikely to succeed. What is ‘link building?’ It is the process of creating inbound links to your webpage. You can build the links in many ways e.g. Article submissions, newsletters, directories, forum marketing, reciprocal links. The amount of ways to develop link backs are only limited to your imagination. “What is a reciprocal link?” Also known as ‘link exchanging’ a reciprocal link is when two websites link back to each other. “What are the advantages of link building?” Well, there are many advantages to link building (see following):

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Promoting your online shop

Monday, November 30th, 2009

Existing high street shops are increasingly moving their operations online to increase and widen their custom. Start up businesses also benefit greatly from having the freedom to market their products nationwide via the Internet, and reduce their overheads. Much of the UK population is now online, so there is a large market for online shop’s which can successful promote their businesses to potential customers and clients. Niche sellers have also benefited greatly, as their products become accessible to a larger number of customers throughout the UK. This article aims to deliver to a handful of tips for promoting an online shop.

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SEO - Explaining Search Engine Keywords

Thursday, November 12th, 2009

Often when carrying out your online marketing and SEO - tasks you’ll come across terms (e.g. Keyword Prominence) which unless you’ve encountered them before you’re not likely to immediately know what they mean. This article explains the common keyword terms which tend to come up when search engine optimising your web page along with suggestions on how to use them to improve the ranking of your website.

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Adding a blog to your existing web site

Monday, October 19th, 2009

The blogosphere has grown massively over recent years, with both the total number of blogs and the rate of blogging activity skyrocketing. Data gathered by Technorati between 2003 and 2006 shows a doubling of web blogs every six months, with 35 million web blogs accounted for in April 2006. Since then the blogging community has widened, with many existing web sites creating either internal or external blogs to better interact and communicate with their target audience. Adding a blog to your existing web site can be a great way to generate new content on the fly, whilst having a sound search engine friendly platform to engage with your visitors.

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Improve your search engine rankings

Tuesday, January 27th, 2009

Having a custom made web site is the first step of many individuals, and businesses, online journey. Whatever the purpose of the web site, it is generally a top priority to obtain a high number of visitors to the web site to achieve maximum sales, and promotion. Obtaining good traffic levels is commonly possible by performing well in search engines, such as Google and Yahoo, with popular search phrases bringing in millions of visitors on a monthly basis.

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