Search Engine Optimisation
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For many of our customers, having a professional web site is only the first stage of their online presence. Customers often require a good listing in the main search engines so that the maximum possible number of potential customers visits their site.
There are thousands of search engines and directories online, each with their own algorithms for ranking sites. These are all kept secret and frequently change so different search engines are always producing varying search results. Our experts are trained to optimise web sites in a variety of ways that are effective for the majority of search engines the majority of the time. This ensures that our clients' sites are included by the top free search engines and remain optimised as algorithms develop.
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There is no point ranking number one on a search engine for search terms that are irrelevant for your business, as this will not increase traffic directed to your site. We therefore take great care to ensure that pages are optimised for keywords and phrases that clients' customers will use, making sure that the maximum number of visitors view their site.
We can use a variety of techniques including changes to the text, site structure, images, hidden elements and layout to optimise your site to achieve results. We are constantly evolving our techniques to ensure that our sites are kept up-to-date and rank highly.
As well as optimising sites that we produce, Webbed Feet UK can also overhaul existing sites boosting their online presence. This service is particularly useful for clients who have already had a good site produced by another web site designer, but for some reason are not receiving the visits that they would like.
Even if thousands of customers are directed to a web site, it is not fully optimised until a user can easily find the information that they are seeking. If a customer visits a site, and cannot find the information required, they will leave and take their custom elsewhere. That is why, at Webbed Feet UK, we will also look a site's structure and layout and offer advice on its usability.
No matter what type of web site you have, and what stage of development it is in, if it is not working effectively, and is not generating the trade that you expect, then it would be worth contacting Webbed Feet UK to see what we can offer.
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