Adding a blog to your existing web site

The blogosphere has grown massively over recent years, with both the total number of blogs and the rate of blogging activity skyrocketing. Data gathered by Technorati between 2003 and 2006 shows a doubling of web blogs every six months, with 35 million web blogs accounted for in April 2006. Since then the blogging community has widened, with many existing web sites creating either internal or external blogs to better interact and communicate with their target audience. Adding a blog to your existing web site can be a great way to generate new content on the fly, whilst having a sound search engine friendly platform to engage with your visitors.

What is a blog?

The term blog is derived from “weblog”, a web site which is typically updated by individuals on a frequent basis. The individual creates a new post, entering a title for the post and adding the post content, which may include text, images, video and other media sources. The post is then published onto the blog for people to view.

With many blogs, the most recent blog entries are displayed on the blog home page, so fresh new content is constantly being delivered to the target audience. The blog entries can also be categorised, with links to each category usually located somewhere on the blog home page so a visitor can quickly find entries of interest. Categorising entries also avoids blog posts being lost in the archives, and it is for this reason bloggers should always try to interlink blog entries so visitors can follow links to find older relevant material.

How would a blog benefit my web site and business?

Setting up a blog on an existing web site can allow for a quick and simple method of displaying news and valuable information to your target audience. Many bloggers use existing platforms to set up their blog, such as WordPress. Even those who are less confident on a PC will find adding a post to WordPress a straight forward experience, and using such a popular platform means there is a wide support network at your finger tips (e.g. the WordPress forums are very helpful).

WordPress can be “skinned” by WebbedFeetUK, matching the design to the design of your existing web site. Integrating a blog in this manner will result in a powerful CMS (Content Management System) on your web site, which is also highly optimised for search engines.

Benefits of having a blog on your existing web site:

• Reduce web design costs. New pages are created on the fly when you create a new blog post, therefore expanding the size of your web site and enhancing your chance of attracting valuable and targeted visitors to your web site.

• Low cost solution. WordPress is free! WebbedFeetUK can set up WordPress on your web site and create a bespoke blog design, or we can use the same design as your existing web site so the blog becomes integrated into your overall web site.

• Search engine friendly. Blogs are very content rich, as well as having a sound internal link structure. This combination results in a very powerful choice if you are interested in ranking well in the popular search engines. Google’s very own Matt Cutts announced WordPress was a “fantastic choice” for SEO (Search Engine Optimisation) during a conference in San Francisco!

• Add content and break news quicker and easier. With a blog, you are in control. As long as you have an internet connection you can add content to your blog, and publish it to the world with a click of a button. No time lags, no cost, no hassle.

What can WebbedFeetUK offer?

WebbedFeetUK offers blog installation, set up and design. We can also talk you through any other questions you may have, and advise you on your overall search engine optimisation efforts so you improve your search engine rankings.

If you are interested in our services please contact us.

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