Improve your search engine rankings

Having a custom made web site is the first step of many individuals, and businesses, online journey. Whatever the purpose of the web site, it is generally a top priority to obtain a high number of visitors to the web site to achieve maximum sales, and promotion. Obtaining good traffic levels is commonly possible by performing well in search engines, such as Google and Yahoo, with popular search phrases bringing in millions of visitors on a monthly basis.

An estate agents web site, which lists properties for sale around Salisbury, for example, would benefit greatly from performing well in search engines for search phrases people are likely to type in to search for properties for sale in Salisbury. If the estate agent can get into the top handful of results for the most popular search phrases, the business would be marketing their services, and properties, to a maximum number of highly targeted potential customers on a 24/7 basis.

So, how can we improve your search engine rankings?

Know your phrases

Ranking top for any old keyword or phrase is not necessarily the goal, as certain phrases may not be searched by many people on search engines, and also they may not be relevant to your web site and services. The goal of search engine optimisation is to improve rankings for popular search words and phrases which your target audience are likely to search for.

Think about what services you are offering, and what phrases those people would type into a search engine to find a relevant web site. Is your business local? If so, ensure your web site is optimised with this in mind, for example, "Web site design in Salisbury".

Webbed Feet UK can help businesses with keyword investigation and deployment on their web sites, to ensure your web site is set up to target a maximum possible number of potential customers via ranking well for the right keywords.

On page improvements for search engine rankings

Armed with the phrases to optimise for, tweaks can be made to online content to improve the chance of ranking well in search engines for the target phrases. Ensuring header text within the <h1></h1> tags, sub header text within the <h2></h2> and <h3></h3> tags, meta information, and also the alternative text for images, contain the target phrases in high density will optimise on site content highly.

The actual body of text on the page is also very important, being relevant to the phrase being optimised. One should be cautious of over optimisation however, never try to stuff page content with search words in an attempt to fool search engines. Always write high quality content aimed at pleasing your web site visitors.

Webbed Feet UK has a vast experience in creating and tweaking web sites for search engine optimisation, offering advice on content, optimising the on page content and layout, improving asset optimisation, improving SERPs snippets, and improving internal navigation structure for improved search engine crawling.

Off page optimisation, including link building

It has been clear for some time that Google, the leading search engine, as well as many others, use incoming links to a particular web site to determine its popularity, trust-worthiness, and quality. A web site which has a vast number of incoming links from other high quality web sites, within the same topic, will likely see great results in Google search results.

Obtaining links can often be a difficult task, with Google always seeking to reward sites which grow links in an organic and natural way, and penalise those sites who try to spam the system by obtaining an unnatural spike in links over the short term via various black hat methods. Remember, writing good quality content is a great way of obtaining incoming links, increasing the chance of other web sites linking to your resources.

Off page optimisation should be seen in a similar light to any other business awareness campaign, with networking to related businesses and personal vital. Letting other web site owners know about your web site and content is a great way to share ideas, and interlinking to each other’s content. Generally, link exchanges and link pages are fine, as long as you do not link to "bad sites", and try to minimise the number of links on one page to fewer than thirty (create separate directory categories if needed).

Building quality and sustainable links is a difficult task, but Webbed Feet UK runs successful search engine optimisation campaigns for large scale web sites to improve their online visibility and presence. We know how to increase your incoming links, and improve your off page optimisation to ensure you start to see the web traffic your web site deserves.

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