FREE Online Marketing Workshop
2012-04-20
WHAT?
Webbed Feet UK are holding free 2 hour conference style workshops helping business owners market their
websites online. As groups are kept small, there will be plenty of opportunity for participants to ask questions specific to their business.
SOCIAL MEDIA FOR BUSINESS
How to use Facebook, Twitter, LinkedIn, YouTube, FourSquare and...
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Mobile Phones Are The Future
2012-03-28
Have you checked to see how your website looks on mobile phones? Our web statistics show that around 20% of visitors to our websites use mobile devices (and around 80% of these are on iPhones and iPads), and this number is increasing. This means that if your website is not optimised for mobiles you could be pushing away 1 in 5 potential customers.
How do mobile websites...
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Why do websites differ in price so much?
2012-02-27
As with most products and services websites made by different web developers differ in price a great deal. The hard part for businesses, is deciding which website is best value, which will be the most effective, and most of all which will give the best return on investment.
So which website should businesses choose? Well that all...
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Can people find you on social networks?
2012-01-31
This month’s newsletter is advice based on a peeve of mine. Businesses are slowly realising the potential of social networks such as Twitter, Facebook and LinkedIn, but seem to be indivertibly hindering the benefits that they offer; let me explain:
Following most meetings I like to ‘process’ all business cards, by adding them into our system, and more recently...
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10 tips to improve your website’s homepage
2011-12-16
1. Explain what you do clearly
In a shop people often like to browse and take their time, but on the Internet they need instant results, and if you do not deliver they’ll move on. Users are often impatient and fickle. They will look at your website and decide in literally a few seconds whether it is what they are after, so be sure that it is...
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10 reasons for your business to blog
2011-11-15
Around 10-15 years ago people started blogging by writing online diaries of their personal lives. These days blogs are used for far more; they are a way of expressing opinions, publishing articles, broadcasting news and generally reaching out to the public. They are a way in which anyone can become a journalist and produce un-moderated articles for the masses.
But why would a business...
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Google Analytics Real-Time
2011-11-09
Historically websites remained fairly static, that is they were made then only updates as new products or services were released. Website owners could then use services such as Google Analytics to review the demographics and quantity of people who have visited their websites. Web developers could make a change, wait a week, look at the web statistics, and see how successful it had...
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Google+ Business Pages
2011-11-08
Apart from a few exceptions such as Ford and Angry Birds, Google+ have always been very strict in ensuring that their profiles are for real individuals and not businesses, clubs or societies.
However yesterday they released new functionality so that businesses can now create pages. These have a similar look and feel to a personal profile, and don’t seem to offer any new...
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Mobile websites - What are they and do you need one?
2011-11-01
Statistics from our websites show that around 15-20% of users are viewing the site using smart phones and other handheld devices. This number is set to rise rapidly with the release of new mobile phones such as the iPhone 4GS.
Traditional websites are formatted for a larger computer screen meaning that when viewed from a smaller mobile screen the text is either unreadable (if...
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Webbed Feet UK Team Moustache Cultivation
2011-10-18
The team of web developers in Salisbury at Webbed Feet UK are all taking part in the Movember challenge and all growing moustaches in November '11 to raise money for prostate cancer.
Aaron Whiffin, Alex Hopson, Andy Payne, Chris Bratherton and Tom Green will all be taking part and sporting their facial hair all...
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Stonehenge Chamber Business 2 Business Showcase 2011
2011-10-03
Following the success of the South Wilts Business Expo last week, Webbed Feet UK will be exhibiting at the Stonehenge Chamber of Trade Business 2 Business Showcase 2011.
It's on Thursday 20th October at Antrobus House, Amesbury from 3-7pm. Entry is free.
Last year was a real success, with 34 exhibitors...
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South Wilts Business Expo 2011
2011-09-19
Webbed Feet UK are exhibiting at the South Wilts Business Expo on Tuesday 27th September 2011 at Salisbury City Hall.
Doors open at 10am and last entry is 5pm. We would suggest that all local business owners come and have a look, last year it was really busy and we made a lot of useful contacts.
Search Engine Optimisation vs Search Engine Marketing
2011-09-09
As a web developer in Salisbury, clients often ask me what do the terms Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) mean. Do they mean the same thing? So I thought I would write this article to try and clear...
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Using networking and social media to market your business
2011-08-25
Marketing is a tough area for most businesses: Should people advertise online or offline? Is a magazine article better than PPC (Pay Per Click) campaigns? The answer of course is that there is no answer; what works for one business may not work for another.
If you’re looking for a web designer, there is no better way of deciding on a company than a friend saying...
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10 Reasons Why Web Developers Should NOT Use WordPress
2011-08-23
WordPress is a free piece of web software originally designed for making blogs, and now full websites. It is used on over 50 million websites which equates to around 5% of the top 10,000 sites.
As WordPress is relatively easy to set up and install it is frequently used by people wishing to set their personal website up themselves without using web developers, and for that it serves its...
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QR Codes Explained
2011-08-19
QR codes, or Quick Response codes are essentially two-dimensional barcodes specifically designed to be read by smart phones.
Just as a barcode contains a number; QR codes can contain different data including text, but mostly contain URLs (web addresses).
There are different versions of QR codes that can contain...
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Smart phone apps, and how they can benefit your business
2011-08-12
In this article I shall explain what smart phone apps are, why they will be the ‘next big thing’, and discuss the different types of apps and how they can benefit your business.
Mobile Phone Apps
Apps are applications or programs that run on your mobile...
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Which social network(s) are best for your business? Facebook, Twitter, LinkedIn or Google+?
2011-08-05
Let me introduce myself, I’m Aaron Whiffin from Webbed Feet UK a Salisbury-based company that, among other things, are specialists in online marketing including social media.
A lot of people have recently asked me about social networks, especially Google+, and asked where they should spend their time. So I thought I’d post on...
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Google's Panda 2.3
2011-07-27
Google has confirmed that they made a small change to their Panda filter late last week.
Google’s Panda filter is a new algorithm added to their search engine - with the goal of increasing relevant content in its search engine results pages and removing spammy results from content farms (websites that have articles specifically to increase their ranking).
A spokesman...
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Social Media - The New Google?
2011-07-22
The following article was written by a client of ours in response to our blog article Google+ and Google+1 explained. It is a very interesting read, so with his permission we've decided to share it.
Nobody...
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Google+ and Google+1 explained
2011-07-19
With the recession in full swing businesses need to ensure they get the most from their marketing budgets, Webbed Feet UK Salisbury are here to help with our online marketing tips!
Google+
Google+ is the latest big social network on the web, set up as direct competition to...
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Smart phone app development presentation
2011-07-19
Our web developer, Aaron Whiffin, is doing several 10 minute presentations on smart phone apps and how they can benefit your business.
Although we're based in Salisbury, the talks will be around the South during 4Networking breakfasts. Starting at 8am in the morning, they're a good...
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SEO - What you can do to improve your ranking in search engines
2011-07-05
I am a web developer in Salisbury, and I often get asked how clients can improve their position in search engines themselves, so I thought I’d write a blog article.
Firstly, I’d like to emphasise that this article covers only a small part of search engine marketing (SEM). It is a very competitive area and when you’re competing for the number one...
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Verifying your business listing on Google Places
2011-06-14
What is Google Places
Google set up 'places' as a way for businesses to promote themselves to a chosen demographic or geographical location. This gives businesses the opportunity to advertise on the Internet free of charge even if your business doesn’t have a website but has a physical location....
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How to create a FaceBook Fan Page step by step
2011-05-15
The explosion of FaceBook over the last few years has seen many businesses, individuals and charities using the social networking platform as a means of online promotion. There are two main choices for such entities when promoting themselves on FaceBook; a fan page or a group. The two are distinctively different, so it is worth interacting with both on...
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Using PHP variables within a WordPress theme to create custom design
2011-04-21
WordPress has become one of the most popular publishing platforms on the web. From the official Number 10 Downing Street web site to Hip Hop superstar Jay-Z, countless people and organisations now use WordPress to publish their online material.
One of the great aspects of WordPress is the large directory of designs you can easily plugin,...
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Why is it important for my website to be accessible?
2011-03-14
There is the fact that the Disability Discrimination Act requires that all companies take reasonable steps to make all their services accessible for disabled users. However the process of making a site more accessible will usually have the side benefit of making your site easier to use for...
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Linking internal pages
2011-02-01
For search engines rankings links are of major importance and therefore are worth serious consideration for any search engine optimisation campaign. Links can act as a voting machine - links from quality web pages to your own web page are essentially declaring a vote of confidence...
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A dummies online guide to HTML Part II
2011-01-16
In part one of this guide we learnt how to create a simple web page and view it through our favourite browser. If you have not yet read part one it would be worthwhile going back and reading it prior to part two. In this next guide we are going to learn a few more HTML entities, as well learn how to create an external CSS (Cascading Style...
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A dummies online guide to HTML
2010-12-18
The majority of web sites you visit will be created using HTML, with the various page elements (such as headers, paragraph text, images and containers) styled and positioned using CSS. Before we learn CSS it is important we understand how to develop a web page using HTML (Hyper Text Mark-up Language)....
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Create a online community by adding a forum to your web site
2010-12-01
Online forums and message boards have been around for nearly as long as the Internet itself. Forums allow users (and sometimes anonymous guests) to post questions in relevant sub forums so people with specific knowledge can answer the question and discuss the issue. Being web based, online forums allow users from across the globe to interact with likeminded members and learn from one...
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Choosing a domain name for your business website
2010-11-29
The Internet has become an integral part of the world of business. Many people now shop online, choosing to purchase low cost items such as books, CDs and games from web sites such as Amazon.co.uk or Play.com, or higher priced items such as PCs and laptops from the likes of Dell.co.uk. People also turn to the Internet to find local businesses in their...
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Create a online survey to learn more about your visitors
2010-10-18
Successful web sites offer something useful and compelling to its readership. This can range from a useful service, an online tool, great textual content, a vast online community, easy to digest video or image based material, or a compelling view point. Even the most successful web sites need to stay connected with its users and ensure the web site is constantly evolving to meet the...
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Tips for a successful e-newsletter
2010-09-15
E-newsletters are a great marketing tool for staying connected with the users and customers of your web site. Keeping existing visitors connected and engaged with your web site, business or online shop will help retain custom and increase the users’ emotional attachment with your brand. Whereas web...
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SEO: Link Building
2010-08-18
Link building is paramount to the success of your website. Of course good content, code, and a well optimized page play a big role in how successful your website will be, but without traffic brought in from building links; your site will be unlikely to succeed. What is ‘link building?’ It is the process of creating inbound links to your webpage. You can build the links in many ways...
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Promoting your online shop
2010-07-22
Existing high street shops are increasingly moving their operations online to increase and widen their custom. Start up businesses also benefit greatly from having the freedom to market their products nationwide via the Internet, and reduce their overheads. Much of the UK population is now online, so there is a large market for online shop’s which can successful promote their businesses...
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Building a classified adverts web site
2010-06-15
The growth of the Internet has distinctively changed the world of advertising. Not only are companies moving their advertising campaigns online for maximum exposure, individuals are increasingly using the web to advertise their private items for sale. The most well known classified web site is eBay, which allows private individuals to auction off their...
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Web site content management systems
2010-05-10
A web site content management system (WCMS or CMS) is a platform in which a user can manage the web site documents for a particular web site. This can range from a simple system in which the user can edit the text of a particular web page, all the way through to a large classified web site where each advert possibly requires amending before it is...
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SEO - Explaining Search Engine Keywords
2010-04-10
Often when carrying out your online marketing and SEO - tasks you’ll come across terms (e.g. Keyword Prominence) which unless you’ve encountered them before you’re not likely to immediately know what they mean. This article explains the common keyword terms which tend to come up when
How to effectively promote your business on social networking web sites
2010-03-09
Businesses have always craved to promote their business in places where their target audience gather. In the past this may have been limited to physical locations, such as public houses, sports stadiums, or shops. A web designer in Salisbury would have had to promote his/her services in the...
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Choosing your web hosting package
2010-02-02
With the progression of time the internet is becoming a vast array of web sites ranging from large classifieds web sites, blogs, social networking, file sharing, music web sites, video web sites, web design services, and e-Commerce (online shopping cart system) websites for retail businesses. The Internet is now an integral part of both personal and...
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A new vs. evolved web site design
2010-01-26
Any business which has had a web presence for several years will begin to question whether it is time to rethink the design of their web site. The web moves forward at a blistering pace, as web sites and applications become more user friendly with fresh and simplistic designs. The evolution seems to be taking us towards a state in which web sites feel more like desk top applications, with real...
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Adding a blog to your existing web site
2009-12-13
The blogosphere has grown massively over recent years, with both the total number of blogs and the rate of blogging activity skyrocketing. Data gathered by Technorati between 2003 and 2006 shows a doubling of web blogs every six months, with 35 million web blogs accounted for in April 2006. Since...
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Bed & Breakfast web sites
2009-11-03
Small and private bed & breakfasts have felt the pressure of the recession a lot more that other businesses this last year, which is why it is important that they make their presence known on the World Wide Web. Having a web site containing information about the facilities and accommodation you have to offer along with beautiful photos gives potential guests everything they need to know...
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Web site navigation
2009-10-15
The design and organisation of a web site’s navigation is a fundamental aspect in a sites performance and future success. Poor navigation can be a big turn off for most visitors, often leading to them becoming lost in deeply rooted pages, and unable to locate the information they want. Well designed web site navigation will, however, deliver...
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Improve your search engine rankings
2009-09-01
Having a custom made web site is the first step of many individuals, and businesses, online journey. Whatever the purpose of the web site, it is generally a top priority to obtain a high number of visitors to the web site to achieve maximum sales, and promotion. Obtaining good traffic levels is commonly possible by performing well in...
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Recent Posts
- FREE Online Marketing Workshop
- Mobile Phones Are The Future
- Why do websites differ in price so much?
- Can people find you on social networks?
- 10 tips to improve your website’s homepage
- 10 reasons for your business to blog
- Google Analytics Real-Time
- Google+ Business Pages
- Mobile websites - What are they and do you need one?
- Webbed Feet UK Team Moustache Cultivation
